MEMOSCENT™ helps promote brand competitiveness by use of fragrance
Today, our world is becoming increasingly diversified, and yet different brands of products from similar enterprises often imitate each other, eventually resulting in similar product design, functions, use value, packaging and services, and even marketing strategies and solutions.
MEMOSCENT™ looks at personalised and individual needs and selects the appropriate scent-branding strategy according to the specific needs of certain consumer groups. The team helps formulate unique and special fragrances with a distinctive and personalised scent for each individual enterprise. Such fragrances can highlight the charm and personality of the corporate, bringing out the unique characteristics of the brand.
Scent Marketing & Brand Strategies
Customers usually recognize different brands by their individual use of certain scents. In order to stand out in the crowd, corporate brands should not limit themselves to only using traditional marketing tools involving merely vision, hearing, taste, and touch. Enterprises have been incorporating innovative scent-marketing tools with the help of olfactory sense to achieve brand-building and recognition. This has attracted increasing attention and concern in the business world today.
185 years of fragrance-making experience
First established in France in 1830, the prestigious brand ED. PINAUD has a history of more than 183 years. With remarkable enthusiasm and creativity, vision and courage, wisdom and talent, its founder ED.PINAUD succeeded in creating a unique and elegant fragrance well known throughout the world.
AIRTEC™Micron Atomization Technology
With the assistance of its AIRTEC ™ micron atomization technology, AAM often carries out researches and develops high-tech fragrance diffusion equipment to enable fragrance to stay at its optimal “mist state”. Such state can maintain a complete and constant release of pure essential oils into the air. It also helps companies improve the air quality of their commercial spaces, and as a result using establishes their olfactory brand image by the use of fragrance.
Scent-marketing is a new terminology used to depict a new concept that is secretly changing our perception of “spatial air” and “brand marketing.”
Although our olfactory sense (the sense of smell) plays an important role in the overall human sensory experience, it is also the one that is most easily neglected. As products are becoming increasingly similar, the more sensory experiences (sight, smell, hearing, taste and touch) being involved to help customers experience the products, the bigger the chance you can win over your competitors.
When establishing corporate brand image, sensory stimulation can strengthens sensory memory, and at the same time reinforce the relationship between the brand and the customers. As a result, customers can resonate with the effective marketing package involving your products and the whole story behind your brand.
A team of psychologists in Oxford University have carried out an experiment to identify new smells. By scanning and recording the subsequent reactions in the brains of the respondents triggered by different smells, they have generated results which suggest that we tend to associate smell with a specific experience or item.
65%
Olfactory memory
Olfactory memory is as accurate as 65% one year after the incident took place
54%
Stay longer
It has been proven that fragrance makes customers to stay for a longer period of time (an average increase of 54%).
40%
Pleasant scent
Pleasant scent improves our mood by up to 40%
75%
Mood Change
In a single day, 75% of our mood change are initiated by smell
