Living among scents

A team of psychologists in Oxford University have carried out an experiment to identify new smells. By scanning and recording the subsequent reactions in the brains of the respondents triggered by different smells, they have generated results which suggest that we tend to associate smell with a specific experience or item.
A team of psychologists in Oxford University have carried out an experiment to identify new smells. By scanning and recording the subsequent reactions in the brains of the respondents triggered by different smells, they have generated results which suggest that we tend to associate smell with a specific experience or item.
Our olfactory sense is the most sensitive and most closely associated with memories and emotions. It has been scientifically proven that our nose can remember ten thousand different kinds of smells, and our olfactory memory is as twice as accurate as visual memory.
Every day, we live among numerous types of smells and experience different kinds of significant impact on emotion, memory, mood and behaviour brought about.
Multi-sensory stimulation can directly affect customers’ perception of the products and brand value. As products are becoming increasingly similar, the more sensory experiences being involved to help customers experience the products, the bigger the chance you can win over your peers and competitors.

Scientific Data

60%
olfactory memory

The accuracy of visual memory drops to 40% one month after the incident, while olfactory memory stays at 60% even after 12 months.

54%
stay for a longer

It has been proven that fragrance makes customers to stay for a longer period of time (an average increase of 54%).

7%
consumer satisfaction

Fragrance increases consumer satisfaction by 7%.

75%
emotions motivated

In a single day, 75% of our emotions are motivated by smell.

54%
food tastes

80% of the perception of whether the food tastes good or not depends on its smell.

40%
pleasant smell

Experimental results have shown that when we are surrounded by a pleasant smell, up to 40% of our emotions will be improved.