Exquisite dishes need to be enjoyed and tasted with all the five senses. The scent-marketing tactics adopted by MEMOSCENT not only retain the aroma of the food, but also highlight the beauty and taste of the dishes, better showing off your stylishly-decorated restaurant and your commitment to offer your customers the best new five senses experience. In the past, gourmet restaurants tended to adopt the “flavour strategy” to stimulate customers’ taste buds. These scents can attract customers for immediate consumption. However, the use of food aromas to attract customers to purchase food is not a new marketing concept. Current studies have shown that stimulation to our olfactory sense is the strongest kind of stimulation, particularly effective in arousing customers’ emotional memories. Therefore, scent-marketing is among the most commonly used approaches to stimulate and promote business sales.
Scent-marketing Solutions
- It is by itself rather difficult for pre-packaged food, canned food or frozen food to attract customers by scent as customers cannot experience the aroma through the packaging. The fragrance essential oil specially formulated by the AAM team can help your cafes, restaurants, gourmet food court or food stores in shopping malls and other environments to offer an unforgettable and lingering culinary experience to your customers.
Advantages
- Strengthen sales highlight: Olfactory-stimulation marketing is one of the most effective methods among all marketing promotions, which allows customers to enjoy the most powerful sensory stimulation.
- Lift up consumers’ purchasing desire: Promoting high-quality cuisines through the spread of fragrance can attract customers’ attention to your product display, thus boosting consumption desire.
Suggestions
AIRTEC ™ 1500H Fragrance
Le restau 602
Overall theme: Fruity-base fragrance
Top notes: Blackcurrant, White rosin, Tangerine
Middle notes:Tomato, Fennel
Base notes: Natural aroma of grass
Aroma: Fresh and sweet, with a hint of grassy aroma, sweet but not too over-the-top.
Overall description: Relax the mind and make you feel good.
Le restau 606
Overall theme: Herb-base fragrances
Top notes: Cubeba, Olive, Bergamot
Middle notes: Citronella, Jasmine
Base notes: Verbena
Aroma: Pure and sweet aroma of citronella essential oil, with a hint of lemon scent.
Overall description: Citronella oil helps freshen up your mind. It has a good recuperating and nourishing effect to the human body.
Le restau 601
Overall theme: Fruity-base Fragrance
Top notes: Natural grassy aroma, mint
Middle notes: Green tea aroma, apple aroma
Base notes: Vanilla, scent of fermented cherries
Aroma: Featuring minty freshness with a sweet fruitiness.
Overall description: With refreshing and uplifting effects.
AIRTEC ™ 2000F Fragrance
Le restau 822
Overall theme: Fruity-base Fragrance
Top notes: Orange
Middle notes: Grapefruit
Base notes: Jasmine
Aroma: Citrus fruity scent, refreshing and sweet.
Overall description: Can relieve stress and leave you a feeling of pleasure.
Le restau 821
Overall theme: Herb-base fragrances
Top notes: Lemon
Middle notes: Green tea, Jasmine
Base notes: Musk
Aroma: Mild aroma of tea.
Overall description: Fresh, elegant and refreshing.
Le restau 823
Overall theme: Fruity-base Fragrance
Top notes: Green apple
Middle notes: Fruity scent、Apple juice
Base notes: Refreshing musk
Aroma: Sweet and fruity scent, with a touch of woodiness.
Overall description: Sour and sweet as honey, with a hint of fragrant sweetness to your mind.