The incorporation of fragrances as a marketing strategy concept is mainly presented in venues such as: hotels, theatres, airports, chain supermarkets, offices, club houses, high-class residential housing, showrooms and automobile 4S shops, etc. This enables visitors to stay in a clean, fragrant and comfortable indoor environment. With the use of unique scents, it helps promote brand attractiveness, stimulate consumers’ awareness, recognition and memory of the brand, and ultimately reach the final consumption purpose.