In the financial and banking markets where competition is keen and fierce, it is always essential to stay ahead of your peers by establishing a good relationship with your customers. During peak hour at around 3 p.m. every afternoon, the customers in the queue are usually complaining with a bad temper. In order to relieve their discontent, some of the practitioners in the industry have been using fragrances as a kind of marketing tool to soothe customers’ anxiety and enhance their satisfaction.